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Title: Travel agencies: From online channel conflict to multi-channel harmony
Authors: Salvado, Josefina
Ferreira, Ana Maria Alves Pedro
Costa, Carlos Manuel Martins da
Keywords: Tourism distribution
Travel agencies
Online channel
Multi-channel distribution
Distribuição turística
Agências de viagens
Canal online
Distribuição multicanal
Issue Date: 2012
Citation: Salvado, J.O.M.G., Ferreira, A.M.A.P., & Costa, C.M.M. (2012).Travel agencies: From online channel conflict to multi-channel harmony. Revista Turismo & Desenvolvimento, 17/18, 957-974.
Abstract: The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agen- cies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel. We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony.
A adoção da Internet como canal de distribuição e como ferramenta privilegiada de comércio eletrónico pressionou as Agências de Viagens (AVs) para um conflito latente. O principal objetivo deste artigo é compreender como as AVs independentes tradicionais em Portugal lidam com o canal online. Sugere-se que as AVs desenvolvam um modelo de negócio inovador baseado na complementaridade dos canais online e offline, de modo a alcançar uma harmonia multicanal.
ISSN: 1645-9261
Appears in Collections:HPC - Artigos em Revistas Nacionais / Papers in National Journals

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