Please use this identifier to cite or link to this item:
http://hdl.handle.net/11328/4659Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rodrigues, João | - |
| dc.contributor.author | Faria, Sílvia | - |
| dc.contributor.author | Rua, Orlando Lima | - |
| dc.date.accessioned | 2023-01-24T15:18:40Z | - |
| dc.date.available | 2023-01-24T15:18:40Z | - |
| dc.date.issued | 2022-07 | - |
| dc.identifier.citation | Rodrigues, J., Faria, S., & Rua, O. L. (2022). The impact of creativity as a foremost attraction for a business through social media: The power of Instagram. In A. P. Borges, & E. Vieira (Eds.), Proceedings of the International Conference of Applied Business and Management (ICABM2022), Porto, Portugal, 14-15 july 2022 (pp. 221-224). ISAG - European Business School. Repositório Institucional UPT. http://hdl.handle.net/11328/4659 | pt_PT |
| dc.identifier.isbn | 978-989-54164-5-5 | - |
| dc.identifier.uri | http://hdl.handle.net/11328/4659 | - |
| dc.description.abstract | Investing in creativity and innovation in companies, developing differentiated products and services, suggesting more creative uses for existing products or even discovering new ways of positioning themselves in the market are increasingly encouraged in the corporate and business sphere [...] | pt_PT |
| dc.language.iso | eng | pt_PT |
| dc.publisher | ISAG - European Business School | pt_PT |
| dc.rights | openAccess | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Creativity | pt_PT |
| dc.subject | Social media | pt_PT |
| dc.subject | pt_PT | |
| dc.subject | Influencers | pt_PT |
| dc.subject | Museums | pt_PT |
| dc.title | The impact of creativity as a foremost attraction for a business through social media: The power of Instagram | pt_PT |
| dc.type | conferenceObject | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| degois.publication.firstPage | 221 | pt_PT |
| degois.publication.lastPage | 224 | pt_PT |
| degois.publication.title | Proceedings of the International Conference of Applied Business and Management (ICABM2022) | pt_PT |
| Appears in Collections: | REMIT - Publicações em Livros de Atas Internacionais / Papers in International Proceedings | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| THEIMPACTOFCREATIVITYASAFORMOSTATTRACTIONFORABUSINESSTHROUGHSOCIALMEDIA_PROCEEDINGSICABM2022.pdf | 549.58 kB | Adobe PDF | View/Open |
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