Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/4659
Title: The impact of creativity as a foremost attraction for a business through social media: The power of Instagram
Authors: Rodrigues, João
Faria, Sílvia
Rua, Orlando Lima
Keywords: Creativity
Social media
Instagram
Influencers
Museums
Issue Date: Jul-2022
Publisher: ISAG - European Business School
Citation: Rodrigues, J., Faria, S., & Rua, O. L. (2022). The impact of creativity as a foremost attraction for a business through social media: The power of Instagram. In A. P. Borges, & E. Vieira (Eds.), Proceedings of the International Conference of Applied Business and Management (ICABM2022), Porto, Portugal, 14-15 july 2022 (pp. 221-224). ISAG - European Business School. Repositório Institucional UPT. http://hdl.handle.net/11328/4659
Abstract: Investing in creativity and innovation in companies, developing differentiated products and services, suggesting more creative uses for existing products or even discovering new ways of positioning themselves in the market are increasingly encouraged in the corporate and business sphere [...]
URI: http://hdl.handle.net/11328/4659
ISBN: 978-989-54164-5-5
Appears in Collections:REMIT - Publicações em Livros de Atas Internacionais / Papers in International Proceedings



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