Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/416
Title: Export performance: the influence of relational and strategic decisions, na artificial neural networks approach.
Authors: Barros, António
Barandas, Hortênsia
Pires, Paulo
Keywords: Relationship orientation
Export performance
Relationship quality
Strategy orientation
Interface with customers
Artificial neuronal networks
Issue Date: 2009
Publisher: 35th Conference of the European International Business Academy
Citation: Barros, A., Barandas, H., & Pires, P. (2009). Export performance: the influence of relational and strategic decisions, na artificial neural networks approach. In Conference of the European International Business Academy, 35th, Eiba, 2009.
Description: The paper investigates the effect of the exporter's relationship orientation on the export performance, mediated by the relationship quality, taking into account the supplier's strategic orientation and the customer's approach to purchaising.
URI: http://hdl.handle.net/11328/416
Appears in Collections:REMIT - Comunicações a Congressos Internacionais / Papers in International Meetings

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