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Title: Factors that affect the perception of the tourist destination of Braga
Authors: Pereira, Manuel Sousa
Gomes, Sofia
Faria, Sílvia
Ferreira, Pedro
Keywords: Marketing
Tourist destination
Issue Date: May-2022
Publisher: Acil
Citation: Pereira, M. S., Gomes, S., Faria, S., & Ferreira, P. (2022). Factors that affect the perception of the tourist destination of Braga. In C. Silva (Ed.), Proceedings of the 5th International Conference on Tourism Research (ICTR 2022), Porto, Portugal, 19-20 may 2022 (pp. 326-335). Acil. Repositório Institucional UPT.
Abstract: This study aims to understand the tourists' perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination - Destination's Loyalty; Destination's Identity; Destination's Competitiveness and Destinations' Image. This approach introduces a multidimensional concept of a tourist destination as a relationship between tourists and the places they visit. [...]
ISBN: 9781914587320
Appears in Collections:REMIT - Publicações em Livros de Atas Internacionais / Papers in International Proceedings

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