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Title: Marketing and Smart Technologies: Proceedings of ICMarkTech 2020
Authors: Rocha, Álvaro
Reis, José Luís
Peter, Marc K.
Cayolla, Ricardo
Loureiro, Sandra
Bogdanovic, Zorica
Keywords: Artificial Intelligence Applied in Marketing
Virtual and Augmented Reality in Marketing
Business Intelligence Databases and Marketing
Social Media and Networking
Marketing, Geomarketing and IOT
Marketing Automation and Marketing Inbound
Machine Learning Applied to Marketing
Customer Data Management and CRM
Neuromarketing Technologies
Issue Date: 2021
Publisher: Springer
Citation: Rocha, A., Reis, J. L., Peter, M. K., Cayolla, R., Loureiro, S., & Bogdanovic, Z. (Eds.) (2021). Marketing and smart technologies: Proceedings of ICMarkTech 2020 (vol. 205). Springer. 10.1007/978-981-33-4183-8. Repositório Institucional UPT.
Abstract: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Description: Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 205)
ISBN: 978-981-33-4183-8
Appears in Collections:REMIT - Edição de Números Especiais de Revistas ou Atas de Conferência / Special Issues or Proceedings

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