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Title: Marketing and smart technologies: Proceedings of ICMarkTech 2021
Authors: Reis, José Luís
Peter, Marc K.
Cayolla, Ricardo
Bogdanivic, Zorica
Keywords: Marketing
Artificial intelligence
Business intelligence
Data mining
Big data
Issue Date: 15-Mar-2022
Publisher: Springer
Citation: Reis, J. L., Peter, M. K., Cayolla, R., & Bogdanovic, Z. (Eds.) (2022). Marketing and smart technologies: Proceedings of ICMarkTech 2021 (Smart Innovation Systems and Technologies book series, 280, v.2). Springer. 10.1007/978-981-33-4183-8. Repositório Institucional UPT.
Series/Report no.: Smart Innovation Systems and Technologies;280
Abstract: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
ISBN: 978-981-16-9271-0
ISSN: 2190-3018 (Print)
2190-3026 (Electronic)
Appears in Collections:REMIT - Edição de Números Especiais de Revistas ou Atas de Conferência / Special Issues or Proceedings

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