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Title: Consumer brand relationships
Authors: Fetscherin, Marc
Cayolla, Ricardo
Guzmán, Francisco
Veloutsou, Cleopatra
Issue Date: 2016
Publisher: Emerald
Citation: Fetscherin, M., Cayolla, R., Guzmán, F., & Veloutsou, C. (2016). Consumer brand relationships [Editorial]. Journal of Product & Brand Management, 25(6), 505–506. Disponível no Repositório UPT,
Abstract: Welcome to Vol 25, Issue 6 of the Journal ofProduct and Brand Management. This issue has in total eight contributions. Continuing the 25th year celebration of the journal, this issue starts with a contribution from Don Schultz, member of the journal’s Senior Advisory Board, and the rest of the papers stem from the call for papers for the special issue on consumer brand relationships. The 19 authors who have authored the papers in this issue are based in universities from eight different countries.
Description: Editorial
ISSN: 1061-0421 (Print)
Appears in Collections:REMIT – Artigos em Revistas Internacionais / Papers in International Journals

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