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|Title:||Consequences of Being Deeply in Love: the Fan-football Club Relationship|
|Citation:||Cayolla, R., & Loureiro, S. M. C. (2013). Consequences of Being Deeply in Love: the Fan-football Club Relationship. Comunicação apresentada na ANZMAC 2013 Australia New Zealand Marketing Academy Conference, Auckland, 1-4 December 2013. Disponível no Repositório UPT, http://hdl.handle.net/11328/3746|
|Abstract:||The aim of this research is to explore the consequences of being in love and committed to a football (soccer) club and a team for the fans. Data was collected through 28 in-depth interviews. In the qualitative data collection for this work first we realize 97 telephone interviews and then we made 28 in-depth interviews. In this paper we present the findings of the 28 in-depth interviews concerning the consequences of being deeply in love with the football club. Respondents were between 22 and 70 years of age and engaged in a range of different jobs and functions. The interviews were recorded and transcribed and the NVIVO software was employed to help in content data analysis. The findings reveal six major themes: personal, financial, family, life planning, job and friends.|
|Appears in Collections:||REMIT - Comunicações a Congressos Internacionais / Papers in International Meetings|
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|Cayolla, Loureiro - 2013 - Consequences of Being Deeply in Love the Fan-football Club Relationship.doc||94 kB||Microsoft Word||View/Open|
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