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Title: Marketing and Smart Technologies: Proceedings of ICMarkTech 2020
Authors: Rocha, Álvaro
Reis, José Luís
Peter, Marc K.
Cayolla, Ricardo
Loureiro, Sandra
Bogdanović, Zorica
Keywords: Marketing
Smart technologies
Issue Date: Jan-2020
Publisher: Springer
Citation: Rocha, Á., Reis, J. L., Peter, M. K., Cayolla, R., Loureiro, S. M. C., & Bogdanovic, Z. (eds.) (2020). Marketing and Smart Technologies: Proceedings of ICMarkTech 2020. Vol. 205. doi: Disponível no Repositório UPT,
Abstract: This book is composed by the papers written in English and accepted for presen- tation and discussion at The 2020 International Conference on Marketing and Technologies (ICMarkTech’20). This conference had the support of the ISCTE- University Institute of Lisbon and Iberian Association for Information Systems and Technologies (AISTI). It took place at Lisbon, Portugal, during October 8–10, 2020. The 2020 International Conference on Marketing and Technologies (ICMarkTech’20) is an international forum for researchers and professionals to present and discuss the latest innovations, trends, results, experiences and concerns in the various fields of marketing and technologies related to it. The Program Committee of ICMarkTech’20 was composed of a multidisci- plinary group of 225 experts and those who are intimately concerned with mar- keting and technologies. They have had the responsibility for evaluating, in a “double-blind review” process, the papers received for each of the main themes proposed for the conference: (A) Artificial Intelligence Applied in Marketing; (B) Virtual and Augmented Reality in Marketing; (C) Business Intelligence Databases and Marketing; (D) Data Mining and Big Data-Marketing Data Science; (E) Web Marketing, E-commerce and V-commerce; (F) Social Media and Networking; (G) Omnichannel and Marketing Communication; H) Marketing, Geomarketing and IoT; (I) Marketing Automation and Marketing Inbound; (J) Machine Learning Applied to Marketing; (K) Customer Data Management and CRM; (L) Neuromarketing Technologies; (M) Mobile Marketing and Wearable Technologies; and (N) Gamification Technologies to Marketing. ICMarkTech’20 received about 200 contributions from 22 countries around the world. The papers accepted for presentation and discussion at the conference are published by Springer (this book) and by AISTI and will be submitted for indexing by ISI, EI-Compendex, Scopus, and Google Scholar, among others. We acknowledge all of those who contributed to the staging of ICMarkTech’20 (authors, committees, workshop organizers and sponsors). We deeply appreciate their involvement and support that was crucial for the success of ICMarkTech’20.
ISBN: 978-981-334-182-1
Appears in Collections:REMIT - Comunicações a Congressos Internacionais / Papers in International Meetings

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