Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/3673
Title: The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism
Authors: Costa, Paulo Teixeira
Veríssimo, Medéia
Keywords: Territorial Strategy
Issue Date: 2020
Publisher: IGI Global
Citation: Costa, P. T., & Veríssimo, M. (2020). The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism. In M. M. Brito, A. Dias, & M. Patuleia (eds.), Managing, Marketing, and Maintaining Maritime and Coastal Tourism. IGI Global. Doi: 10.4018/978-1-7998-1522-8.ch016. ISBN: 9781799815228. Disponível no Repositório UPT, http://hdl.handle.net/11328/3673
Abstract: Tourism is considered an important tool for the economic growth of territories. However, in an increasingly competitive market, for destinations to stand out from others, it is crucial to build their image considering attributes that are important not only for tourists but above all, for local communities and stakeholders. Additionally, for territories to preserve their functional and symbolic dimensions, it is important to invest in clustering and networking strategies that may strengthen them at local and global levels. In that sense, this chapter presents the trajectory of Ílhavo, a municipality in central Portugal, that reformulated its territorial strategy by defining the sea as the core element that links its past, present, and future. Furthermore, the chapter describes the implementation of the aforementioned strategy, from 1998-2018, reflecting on their implications in terms of brand image and tourism development.
URI: http://hdl.handle.net/11328/3673
ISBN: 9781799815228
Appears in Collections:REMIT - Livros e Capítulos de Livros / Books and Book Chapters

Files in This Item:
File Description SizeFormat 
The-Sea-by-Tradition_-From-the-Slogan-to-the-Brand---Explo.pdf1.11 MBAdobe PDFView/Open    Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.