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Title: Collaborative research to enhance a business tourism destination: a case study from Porto
Authors: Marques, Jorge
Pinho, Micaela
Keywords: Business tourism
Business events
Destination attractiveness
Strategic management
Development policies
Delphi technique
Issue Date: 7-May-2020
Publisher: Routledge
Citation: Marques, J., & Pinho, M. (2020). Collaborative research to enhance a business tourism destination: a case study from Porto. Journal of Policy Research in Tourism, Leisure and Events, 1-16. doi: 10.1080/19407963.2020.1756307. Disponível no Repositório UPT,
Abstract: The purpose of this study is to diagnose the business tourism segment in the city of Porto and to propose a set of strategic measures to boost its development and convert the territory into a preferred business tourism destination. The opinions of 28 local stakeholders were collected through a Delphi technique. Results show that experts consider business tourism very important for Porto, as they see it as a (i) strategic tourist product, (ii) complimentary product for leisure tourism and (iii) facilitator of entrepreneurship and business network and a booster of local and regional economy. A number of improvements were proposed to help build the brand of Porto as a business tourism destination of note: (i) more offer of large venues, (ii) collaborative cooperation between businesses to consolidate the sector, (iii) increase the supply of animation, (iv) a strong marketing strategy and building a cohesive brand and (v) increase accessibilities, connectivity and facilities. Findings have important policy implications for Porto’s policymakers in understanding market dynamics and planning their business tourism strategies. Moreover, findings have a broader interest as they offer constructive insights into strategies to develop business tourism worldwide and thus provide important implications for managers, policymakers and service providers.
ISSN: 1940-7963
Appears in Collections:REMIT – Artigos em Revistas Internacionais / Papers in International Journals

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