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Title: Infoaccessibility on the Websites of inbound markets of Portugal destination
Authors: Borges, Isabel
Silva, Maria de Fátima
Costa, Eusébio
Pinto, Agostinho
Abreu, António
Keywords: Infoaccessibility
Tourist destinations
Accessible tourism
Information technology
Issue Date: 2020
Publisher: Springer
Citation: Borges, I., Silva, Fátima, Costa, E., Pinto, A., & Abreu, A. (2020). Infoaccessibility on the Websites of inbound markets of Portugal destination. In Á. Rocha, A. Abreu, J. V. Carvalho, D. Liberato, E. Alén González, & P. Liberato (Eds.), Advances in tourism, technology and smart systems: Proceedings of ICOTTS 2019 (pp. 105-117). doi:10.1007/978-981-15-2024-2_10. Diponível no Repositório UPT,
Series/Report no.: Systems, Smart Innovation, Systems and Technologies 171;
Abstract: In this article we discuss the problem of infoaccessibility and its importance in the promotion of tourist destinations. In the era of globalization and a perspective of constant competitiveness among the territories, a new paradigm arises in the way the tourist offer is available to any type of user, regardless their limitations. The relevance of information and its communication, crucial in the manage-ment of destination’s brand, and the way in which different websites reconfigure and adapt to the European guidelines is one of our main approaches. In this context, the main objective of this article focused on the analysis, espe-cially quantitative, of institutional websites of the main Portuguese inbound mar-kets, in order to understand the degree of compliance with the requirements of the Web Content Accessibility Guidelines 2.0 of the World Wide Web Consortium (W3C). However, we support the analysis in the perspective of the tourist user.
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