Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/2369
Title: Comunicação estratégica no contexto organizacional
Authors: Pereira, Manuel
Keywords: Strategic communication, collective involvement, efficiency, organizational success
Issue Date: 21-Sep-2012
Publisher: II Internacional Conference on Communication, Cognition and Media – Political and Economic Discourse
Citation: Pereira, M. (2012) Comunicação estratégica no contexto organizacional no II Internacional Conference on Communication, Cognition and Media – Political and Economic Discourse, Universidade Católica Portuguesa, Faculdade de Filosofia – Braga, 19-21 setembro 2012.
Abstract: Strategic communication is characterized by a series of planned, well-defined and structured to achieve an overall goal of an organization. To build a strategy is necessary to have information from competing organizations in relation to their strengths and weaknesses, opportunities and threats. One of the differentiating factors of the organizations is the ability to listen, observe and feel the concerns, trends, taking into account an added value for all stakeholders. In this regard, organizations should enhance the capacity building of employees, motivating and encouraging creativity, building new models of thought to, in a strategic way, to learn continuously in pursuit of organizational success.
URI: http://hdl.handle.net/11328/2369
Appears in Collections:REMIT - Comunicações a Congressos Internacionais / Papers in International Meetings

Files in This Item:
File Description SizeFormat 
Comunicação estratégia-CICOM-2012.doc59 kBMicrosoft WordView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.