Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/1984
Title: Customer satisfaction in Portuguese hotels: Evidence for different regions and hotel segments
Authors: Pacheco, Luís Miguel
Keywords: Electronic Word Of Mouth (Ewom)
Hospitality
Portugal
Satisfaction differences
User-generated content
Issue Date: 1-Oct-2017
Publisher: Cognizant Communication Corporation
Citation: Pacheco, L. M. (2017). Customer satisfaction in Portuguese hotels: Evidence for different regions and hotel segments. Tourism Analysis, 22(3), 337-347. doi: 10.3727/108354217X14955605216087. Disponível no Repositório UPT, http://hdl.handle.net/11328/1984
Abstract: Electronic word of mouth (eWOM) has gained importance with the emergence of new online tools, and the hospitality sector is at the core of this trend. We employ a secondary data set of hotel guest reviews from a popular online travel platform, with reviews for hotels located in the four main Por-tuguese tourism regions. We analyze the reviews in terms of overall satisfaction and for six specific attributes. Employing statistical tests and regression analysis we find that the “rooms,” “service,” and “cost–benefit” attributes show a greater correlation with overall satisfaction than other criteria, and those attributes are common across hotel segments and regions. The “location” and “cleanli-ness” attributes only appear as significant for some regions and hotel segments. For instance, the significance of “cleanliness” in lower segment hotels should merit the attention of hotel managers to allocate more resources to this. In relation to “rooms,” personal preferences and expectations may make it difficult to optimally upgrade rooms in order to satisfy a diverse clientele, whereas in regard to “service,” hotel managers across all hotel segments should prioritize staff training and service quality assessment tools in order to guarantee consistent levels of service.
URI: http://hdl.handle.net/11328/1984
Appears in Collections:REMIT – Artigos em Revistas Internacionais / Papers in International Journals

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