Please use this identifier to cite or link to this item:
|Title:||Perception of destination competitiveness: Lesson to BIMP-EAGA Region|
Irwana Omar, Shida
|Abstract:||This research explains the concepts of destination competitiveness, and attempts to measure the level of destination competitiveness of three urban destinations in Malaysia. The identification of destination competitiveness attributes was based on a review of tourism literature, and focused on tourist attractions and facilities attributes. The research employed a questionnaire and adopted a mixed-mode technique in data collection. The survey received 359 valid responses, and the data obtained were analyzed using descriptive analysis, and correspondence analysis. The results from the descriptive and correspondence analyses indicated that all three destinations are found to differ significantly with respect to destination attractiveness and images.|
|Appears in Collections:||Comunicações a Congressos Internacionais / Papers in International Meetings|
Files in This Item:
|2012. Lesson TO BIMP-EAGA Region.pdf||318.48 kB||Adobe PDF||View/Open|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.