Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/1159
Title: Convention decision-making modeling
Authors: Malek, Anahita
Mohamed, Badaruddin
Keywords: MICE Tourism
Decision-making
Convention modeling
Attendees
Issue Date: 2010
Series/Report no.: 1;
Abstract: There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future.
URI: http://hdl.handle.net/11328/1159
Appears in Collections:Comunicações a Congressos Internacionais / Papers in International Meetings

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