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|Title:||Convention decision-making modeling|
|Abstract:||There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future.|
|Appears in Collections:||HPC - Comunicações a Congressos Internacionais / Papers in International Meetings|
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|2010. Convention Decision Making Modeling.pdf||241.7 kB||Adobe PDF||View/Open|
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