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Title: Convention decision-making modeling
Authors: Malek, Anahita
Mohamed, Badaruddin
Keywords: MICE Tourism
Convention modeling
Issue Date: 2010
Series/Report no.: 1;
Abstract: There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future.
Appears in Collections:HPC - Comunicações a Congressos Internacionais / Papers in International Meetings

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