Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/3151
Title: On the road with the Erasmus IP Wisdom Project - improving an on-line business by applying Web Mining Techniques
Authors: Seruca, Isabel
Dias, João
Keywords: International cooperation
International project
Web mining
Web marketing
E-business
Issue Date: Nov-2019
Publisher: IATED
Citation: Seruca, I., & Dias, J. (2019). On the road with the Erasmus IP WISDOM Project - Improving an on-line business by applying Web Mining Techniques, In Proceedings of the 12th annual International Conference of Education, ICERI2019, Research and Innovation (ICERI2019), Seville, Spain (pp. 11090-11101). Disponível no Repositório UPT, http://hdl.handle.net/11328/3151
Abstract: The Web can be regarded as the largest database available and presents a challenging task for efficient design and access. Web mining aims at the discovery and analysis of useful information from the Web through the use of data mining techniques. In this paper we report our experiences in applying web mining techniques to an e-business platform of a retail company. The company related Web content data and its usage are analyzed with data mining tools. The underlying idea will be to address web marketing purposes, suggesting improvements for both the on-line business and the website. The work here reported was developed in the context of an Erasmus Intensive Programme (IP) project.
URI: http://hdl.handle.net/11328/3151
ISBN: 978-84-09-14755-7
Appears in Collections:REMIT - Comunicações a Congressos Internacionais / Papers in International Meetings

Files in This Item:
File Description SizeFormat 
ICERI2019-PaperProceedings-ID2732.pdf389.55 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.