Please use this identifier to cite or link to this item: http://hdl.handle.net/11328/2310
Title: The relevance of personal leadership in the management of organizational communication: A qualitative study
Authors: Pereira, Manuel
Cardoso, António
Keywords: Strategic communication
Business efficiency
Communication management
Personal leadership
Issue Date: 2015
Publisher: International Journal of Managerial Studies and Research
Citation: Pereira, M., & Cardoso, A. (2015). The relevance of personal leadership in the management of organizational communication: A qualitative study. International Journal of Managerial Studies and Research, 3(7), 61-71. Disponível no Repositório UPT, http://hdl.handle.net/11328/2310
Abstract: The aim of this study is to understand the importance of communication within the management of an organization. The communication comes from various perspectives and is relevant to the dynamics of the organization. The success of the leadership relates to the level and style of the communication; strategize innovation, efficiency, pro-activity thinking and business performance. Thus, we propose to make an in-depth study with six leading figures with communication management responsibility, administration of brand and business. It is in this way that the leader's role is of extreme importance, mediating in which it must instill confidence, ambition, positive attitude, understanding of efficient management and by these examples great expectations from management personnel. Ultimately, inspiring and generating new leaders with creativity, self-leadership and above all the collective vision of the organization itself.
URI: http://hdl.handle.net/11328/2310
ISSN: 2349-0349
Appears in Collections:REMIT – Artigos em Revistas Internacionais / Papers in International Journals



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