Browsing by Author Rodrigues, Paula
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| Oct-2019 | Brand love as mediator of the brand experience-satisfaction-loyalty relationship in a retail fashion brand | Ferreira, Pedro; Rodrigues, Paula; Rodrigues, Pedro |
| 2018 | Engagement as an antecedent of the satisfaction-performance relation: A study with line managers | Ferreira, Pedro; Rodrigues, Paula |
| May-2017 | Is love online or offline? Brand experience, brand love and brand equity in a fashion retail store | Rodrigues, Paula; Ferreira, Pedro; Rodrigues, Pedro; Costa, Paula |
| Jun-2017 | What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion brand | Ferreira, Pedro; Rodrigues, Paula; Rodrigues, Pedro |
